Soapless

On used cars, soapless cleansers, and the things that actually matter. Real-time dispatches from building Sans Savon — and the lessons from everything that came before it.

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Introduction How-to The Science Diary
Introduction
ISSUE #1

Soapless

On used cars, soapless cleansers, and the things that actually matter.

How my first venture failed but is now worth $100 billion — and why my best startup will never be worth anything.

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How-to

A practical guide for navigating today's post-corporate world — and why becoming an entrepreneur is the most reliable path to a meaningful career.

HOW-TO #1

In today's world, everyone needs to become an entrepreneur

What the Zara model teaches about building a business in a post-corporate world — and why there has never been a better time to take control of your work life.

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HOW-TO #2

Do's and Don'ts for becoming an entrepreneur

A story from a dinner table in Minneapolis that changed everything about how I thought a career could go. On finding the open space, learning from experts, and seizing the moment.

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The Science

The product science behind soapless cleansing — what soap actually does to your hair and skin, why the beauty industry hasn't told you, and what the latest innovations make possible.

SCIENCE #1

My Father Had No Hair. I Almost Didn't Either.

What switching from shampoo taught me about the thing I'd resigned myself to losing.

On genetics, microbiomes, amphiphilic molecules, and why second-day hair is almost always better than day-one hair.

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SCIENCE #2

The Dandruff Lie We've All Been Told

Anti-dandruff shampoos don't fix the problem. They are the problem.

We have 5,489 customer reviews about scalp health. What they say is something the makers of Head & Shoulders do not want you to read.

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SCIENCE #3

One Product. Every Hair Type. Here's the Data.

Why the "customized haircare" companies got it wrong — and what 25,000 reviews prove about getting it right.

Function of Beauty and Prose raised a hundred million dollars on the promise of customization. We had something that actually worked differently for every person who used it. Without any customization at all.

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Diary

A real-time account of building Sans Savon from idea to business — the inspiration, the assumptions, the lucky breaks, and the frustrating setbacks of a life lived without a conventional safety net.

DIARY #1

Diary of a Serial Entrepreneur

Thigh-high snow in a boreal forest, a private equity deal gone bad, and the moment I knew I would start one more business.

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DIARY #2

She Said Yes

On communes in Vermont, the entrepreneurial drive for independence, a 71% sensitive skin statistic — and the pitch that convinced my wife to do it all over again.

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DIARY #3

Product Creation

From a CEO job in Australia where the ingredients didn't match the label to formulating soapless cleansers with a chemist in Montreal. How Sans Savon became real.

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